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‘Skinnable’ Interfaces & Targeted advertising

The entire system, all user interface pages and the complete 3D world is designed to support ‘skinning’, partial branding, 3D product placement, 2D advertising and interactive promotions, including the downloading of additional complete 3D worlds beyond the point of sale. Broadcasters, TelCo’s, Film Studios, Online Retailers, Distributors and other Advertisers can now embrace the new opportunities for marketing and promotion that Buzz 3D Digital Home represents.  Instead of shutting out the advertiser, by making it easier for the end user to skip those commercials, the Buzz paradigm ensures that more space is given to commercial content in new ways impossible to duplicate on older solutions.  Furthermore, since the user is immersed in the advertising, exposed to it in an indirect and less invasive manner, they can absorb the commercial message without it having a negative impact.

Customisation of either the 2D and 3D interfaces provides the ‘skin’ owner with the total freedom to generate income by promoting their own strategic partners and 3rd party advertisers, in whatever way is considered appropriate.

The default 2D interface can be easily configured to project a different background image and include support for designated locations for Ad-serving. The default 3D interface provides ‘a much richer canvas on which to paint’, which is why rich media and product placement can enhance the user experience, especially where this is targeted based on the consumer’s specific demographic profile.

The ‘marriage’ of Buzz 3D and Broadband provides numerous other presentation and distribution opportunities, not least addressing the Ad revenue threat from channel-hopping and ad-skipping.

Placing the Home PC at the heart of Home Entertainment – a task for which it’s ideally suited – offers the prospect of generating ongoing revenue for ALL companies currently selling multimedia services and hardware to the public. Both the 2D and 3D Interfaces provide ample opportunity for 3rd party exposure of additional content, and the 3D environment is particularly appropriate for rich media and product placement.

The interface can be re-branded in whole, or in part, to provide a context-sensitive option, which can be associated with a previously viewed channel or TV show, and retained as a channel-browser until the new station is selected. A new ‘skin’ could also be ‘pushed’ to the Digital Home at any time. A sponsor of a particular TV Show, for instance, may wish for anyone summoning the TV control panel during that show to experience their branded version of that interface carrying their own promotional messaging.