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Buzz 3D Ad Testing / 3D Ad Pre Testing / 3D Copy Testing technology provides a Virtual environment for simulating real world locations for Out Of Home Advertising with both Digital and Paper Creatives.

We create a suitable 3D environment for your Media Formats, build a library of Creatives, then allocate the right Creative to the desired Media in a location of your choosing.

Various formats are supported, including Paper, Backlit, Frontlit, Scroller, Static Digital, Animated Digital and Full Motion Digital. Respondents are then introduced to the environment, either free-form or on pre-planned paths.

Their eye motion and behaviour are recorded at each stage of the 3D experience. We capture this data and visualise it directly in our Data Mining system, or output to a neutral data format for import to a 3rd party analytics solution.

Buzz 3D technology was chosen as the Virtual Solution for the prestigious European Consortium AM4DOOH research project involving FEPE and 4 of the world's largest outdoor advertisers (JC Decaux, ClearChannel International, Exterion Media and APG SGA).

Extract from The Media Online, discussing a presentation by JC Decaux OneWorld Managing Director, Neil Eddleston:

"The AM4DOOH Study, which builds on existing Joint Investment Committee studies, is European focused as that was where the research was conducted. It centres on the significance of digital in this market, and more specifically, how digital relates to existing static factors. The study builds on existing visibility adjustment measures, rather than reinventing them, providing a consistent approach and consistent standards.

"The basis of the study is twofold: firstly it concentrates on actual measurement of where the participants’ eyes rove in an outdoor environment. Secondly it creates a virtual city that can be customised to reflect any city in reality, no matter where it is in the world. Eddleston explained that the virtual city explores a large volume of possible contact possibilities per respondent. As a result the city generates a lot of usable data as a significant number of outdoor formats are measured. Another two positives are that the study can be tweaked so confounding issues are controlled and all measures are relative, allowing for easier comparison.

"The necessity of new research into digital OOH (DOOH) is supported by data from MAGNA Global. According to them, DOOH’s share of ad spend is expected to grow 180% from $2.5bn recorded in 2010, to $7bn in 2019. DOOH global spend is also expected to increase from just over 5%, recorded in 2010 to 18% expected in 2019."


Please contact us to discuss your Virtual Ad Pre Testing needs.

 

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