Virtual Store Research and Shopper Marketing – Prove your Marketing Concepts to Clients with Virtual Testing by Real ShoppersEnterprise Clients who wish to gain insights into the potential impact of their 3D Planogram Category Management and Space Planning choices developed during the Editing and Design stage can use the Buzz 3D Consumer Research module. Its full store 3D virtual shopping capability allows comprehensive testing of any marketing concept including support for Segmentation (the influence one product may have on the purchase of others) and Full Basket Analysis (what is bought where in a store, in what quantities, when, and by whom). Real world shoppers will provide both Quantitative (Objective) and Qualitative (Subjective) data with which to test marketing concepts; thereby ‘proving’ which Virtual Store Proposal is likely to be most successful when applied to real world Bricks and Mortar.
* There is an Academically-recognised correlation of 92% between Virtual Shopping and Real World Purchasing Behaviour (see “Comparing Dynamic Consumer Choice in Real and Computer Simulated Environments”, Prof. Raymond Burke et al - 1996)
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